About The Makers Series

Professional video profiles created to showcase people, ideas, accomplishments, influence, and impact through story-driven marketing content.

The Makers Series is a paid marketing and public relations service created for individuals, businesses, organizations, and causes that want to tell their stories through professionally produced video profiles. Clients commission and purchase Makers Series features through our marketing division. The series includes branded segments such as Newsmakers, Tastemakers, Changemakers, and History Makers, each designed to highlight a different type of story, contribution, or achievement. Although Makers Series productions may use interviews, documentary techniques, and news-style visual storytelling, they are commercial content and should not be interpreted as independent news coverage, newsroom reporting, or editorial journalism.The Makers Series operates separately from our news division and independent journalism operations. Newsroom staff and editorial news decisions are not involved in determining who receives a Makers Series feature based on payment. Makers Series content is developed and produced as a client service through our marketing and production operations and is identified accordingly so audiences can clearly distinguish commissioned marketing content from independently produced news coverage.

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The Makers Series Production Process

From the first conversation to the finished feature, the Makers Series production process is designed to stay simple, organized, and focused on telling your story.

Production Call
We begin with a conversation about your story, accomplishments, expertise, impact, or the work you want to highlight. We determine the appropriate Makers Series segment, define the basic scope of the feature, and confirm the production investment.Scheduling & Story Preparation
We schedule the primary interview and filming location, identify any supporting participants, and establish the central focus of the story. You may also provide photographs, documents, video, memorabilia, or other materials that help support the feature.Research, When Needed
Some Makers Series stories may benefit from additional background research, fact-checking, historical context, or review of supporting materials. Research is incorporated when needed to strengthen the accuracy, context, and overall quality of the production.Filming
The primary interview is recorded during the scheduled production session, along with any supporting interviews included in the selected service. We also capture B-roll of the subject, workplace, environment, activities, products, photographs, or other visual elements that help bring the story to life.Editing & Story Development
The interviews and supporting materials are shaped into a polished 5–10 minute video profile. Editing may include titles, graphics, music, sound enhancement, photographs, archival material, B-roll, and other visual elements appropriate to the story and Makers Series segment.Review & Final Delivery
You receive a review version for factual corrections and the revisions included with your production. After approval, the completed Makers Series feature is finalized and prepared for digital delivery and distribution through the INFO24 ecosystem.

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FAQ's

Frequently Asked Questions

Everything you need to know about being featured in The Makers Series, from choosing your segment to filming and distribution.

What is The Makers Series?
The Makers Series is a collection of professionally produced video profiles designed to showcase people, businesses, organizations, ideas, accomplishments, and impact. Each feature combines interviews, B-roll, photographs, supporting materials, and story-driven production to create a polished marketing asset.What Makers Series segments are available?
The Makers Series currently includes Newsmakers, Tastemakers, Changemakers, and History Makers. Each segment is designed around a different type of story and provides a distinct way to highlight the people, work, influence, or accomplishments being featured.How do I know which Makers segment is right for me?
Every project begins with a production call. We discuss your story, goals, accomplishments, audience, and the focus of the feature, then determine which Makers Series segment best represents what you want to showcase.How long is a Makers Series feature?
Makers Series features are generally produced as 5–10 minute cinematic video profiles. This provides enough time to develop a meaningful story while keeping the finished feature focused and engaging.Who appears in the feature?
Each production centers on one featured subject and may include up to two supporting voices, depending on the story and selected production scope. Supporting participants can provide additional perspective, context, or testimonials.Where does filming take place?
Filming may take place at up to two locations, depending on the production. Locations are selected based on the subject and the visual elements needed to help tell the story effectively.What should I provide for the production?
Clients may provide photographs, documents, archival video, memorabilia, awards, promotional materials, or other visual assets that help illustrate the story. We will identify any useful materials during the production planning process.Will you capture B-roll in addition to the interview?
Yes. Makers Series productions may include B-roll of the featured subject, workplace, activities, products, environment, or other relevant visuals. These elements help create a more dynamic and complete video profile.s research included?
Research may be incorporated when the story requires additional background, historical information, fact-checking, or context. The amount of research depends on the subject and complexity of the feature.What is included in post-production?
Post-production may include editing, graphics, titles, color correction, sound enhancement, music, photographs, archival materials, and other visual elements necessary to produce the final Makers Series feature.Will I be able to review the video before it is finalized?
Yes. Clients receive a review version to check names, titles, dates, factual information, and other important details. Revisions included within the production scope are completed before the feature is finalized.Where will my Makers Series feature appear?
Completed Makers Series features are prepared for digital distribution through the INFO24 ecosystem and applicable participating platforms based on the production and distribution plan.Is The Makers Series part of INFO24's newsroom?
No. The Makers Series is a paid marketing and public relations service produced separately from INFO24's independent newsroom and journalism operations. Purchasing a Makers Series feature does not influence independent news coverage or newsroom editorial decisions.Will the feature be identified as commissioned content?
Yes. Makers Series productions are client-commissioned marketing content and are identified accordingly so audiences can distinguish them from independently produced journalism.Can I use my Makers Series feature in my own marketing?
Yes. The finished feature is designed to function as a reusable marketing asset that can support your website, social media, presentations, promotional campaigns, and other digital communications.

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